Case Study
Building Social Media Presence for Hridayam Cardiac Care
Services Provided :
Social Media Optimization (SMO)
Project Overview
Hridayam Cardiac Care & Diagnostic Center is a medical service organization offering cardiac consultation, diagnostics, prevention of illnesses, and education. Initially, before starting the campaign for Hridayam on social media, there were no social media marketing efforts in place for this brand. Hence, the first step towards the successful implementation of this campaign was to set up a strong base and create awareness and engagement.
Main Challenges
- None present on any social network site or digital environment
- Very little brand recognition in terms of an online health sector
- No following and no engagement at all
- Hard to establish trust in such a sensitive sector like health
- No mechanism of converting the audience into leads
Strategy for SMO
- Basis & Profile Setup: Social media profiles were created and optimized. Bio, branding, features, and calls-to-action were structured.
- Content Creation: Educational and awareness-oriented content was created. The content addressed patients' problems and prevention and built trust.
- Creative Strategy: Professional, consistent, and branded visuals were designed. The brand appeared credible and authoritative.
- Engagement Strategy: Consistent posting schedule maintained. Emphasis was placed on building audience interactions.
- Campaigns: Awareness and engagement campaigns were launched. Audiences were targeted appropriately.
- Performance Analysis & Optimization: Key metrics such as reach, clicks, and engagement were tracked. The content and targeting strategies were optimized.
Our SMO Strategy
Social media profiles were created and optimized. Bio, branding, features, and calls-to-action were structured.
Educational and awareness-oriented content was created. The content addressed patients' problems and prevention and built trust.
Professional, consistent, and branded visuals were designed. The brand appeared credible and authoritative.
Consistent posting schedule maintained. Emphasis was placed on building audience interactions.
Awareness and engagement campaigns were launched. Audiences were targeted appropriately.
Key metrics such as reach, clicks, and engagement were tracked. The content and targeting strategies were optimized.
Results Achieved (First 90 Days / 3 Months)
Growth Performance (Within 3 Months)
| Metric | Starting Point | 90-day Result |
|---|---|---|
| Social Presence | Minimal | Established and growing |
| Views | 0 / Negligible | 99,000 |
| Viewers Reached | Minimal | 37,000 |
| Content Interactions | None | 669 |
| Link Clicks | None | 355 |
| Page Visits | None | 846 |
| Followers | New setup | 87 |
Conclusion
With the help of a strategic approach through the SMO process, the brand was able to evolve from having no digital presence at all into an actual and measurable platform within 90 days. The campaign not only boosted the presence of the brand but also contributed significantly to building trust and awareness in the healthcare field.
