Case Study

Scaling Patient Inquiries via Meta Ads for Hridayam Cardiac Care

Industry – Healthcare / Cardiac Care & Diagnostics

Campaign Duration

Approx. 60 days

Services Provided :

Meta Ads (Performance Marketing)

Introduction

Hridayam Cardiac & Diagnostic Centre is a specialist healthcare firm that provides cardiac consultation and diagnosis services.

Objective

Produce high-intent queries from patients
Construct a lead generation funnel that is responsive to direct-response marketing efforts
Increase local involvement
Make patient conversations less complicated
Improve conversion rate efficiency in advertisements

Challenges

Absence of a digital marketing process for lead generation
Scarcity of patient queries through internet mediums
Improper use of paid advertising
Patient communication leakage at various stages
Non-existence of tracking of performance and optimization
Problem in reaching high-intent local audience

Meta Ads Strategy (Agency Strategy)

Creation of Conversion Funnel

Used Click-to-WhatsApp ads
No dependence on landing pages
Facilitated direct patient-doctor communication

Precise Audience Targeting

Targeted location-based local audience
Segregated users on the basis of age groups and relevance in health
Constantly improved targeting based on engagement

Creative Strategy

Generated healthcare creatives that fostered trust
Urgency of patients' pain points was addressed
Called for action by means of CTAs such as "Consult Now," "Talk to Doctor," and "Book Test."

Optimization

Identified best-performing time periods
Scaled up best-performing creative assets
Optimized performance by A/B testing

Campaign Performance (First 3 Months)

Reach & Visibility

24,115+ People Reached

Lead Generation (Core KPI)

59 WhatsApp Conversations (High-Intent Leads)

Audience Insights

• Best performing age group: 25-34
• Strong engagement from 18-24 & 35-44
• Relevant high-intent interactions from 45+ segment

Performance Highlights

A steady stream of patient questions

A high correlation between advertising exposure and conversions

An increased efficiency of engagement over time

A higher rate of responses from direct communication channels

Results and Impact on Business

Quantitative Results

Produced 59 inquiries from patients
Gained 24,000+ target reach locally
Established a WhatsApp direct lead funnel

Qualitative Impact

Lowered friction in acquiring new patients
Built trust through direct engagement
Developed a scalable lead-generating process
Boosted brand visibility in local healthcare market

What Made This Campaign Successful

Direct response funnel (without loss in landing page)
Highly localized target audience approach
Trusted healthcare communication
Real-time optimization

Conclusion

This campaign shows how a properly built Meta Ads campaign paired with a WhatsApp conversion funnel is able to effectively boost patient acquisition.

With an emphasis on intent-driven targeting, seamless messaging, and constant optimization, the campaign was able to turn ad dollars into actual patients within just three months.