Case Study
How We Helped Mirraw Achieve 7.2X ROAS & Scale Ethnic Fashion Sales Globally
Industry :
Fashion
Brand Overview
Mirraw is one of India's leading online ethnic fashion marketplaces, offering sarees, lehengas, salwar suits, jewelry, accessories, and traditional apparel for customers worldwide. Founded in 2011, the brand serves millions of customers across India, the US, Europe, and other international markets with a vast catalog of ethnic fashion products.
As competition in the online fashion industry intensified, the brand's objective was to increase profitable sales, improve customer acquisition efficiency, and scale international revenue through performance marketing.
Challenges Faced
Rising customer acquisition costs across Meta and Google Ads
Cart abandonment from international shoppers
Increasing competition in the ethnic fashion space
Inconsistent ROAS across campaigns
Low conversion rates on mobile traffic
Difficulty scaling profitable campaigns globally
The goal was to build a sustainable acquisition engine that could generate profitable growth while improving customer lifetime value.
Strategic Approach
Our team implemented a full-funnel growth strategy focused on customer acquisition, conversion optimization, and retention.
Core Strategy Included
- Audience segmentation by country and buying intent
- Competitor and market research
- Creative-first advertising strategy
- Dynamic product retargeting
Conversion & Optimization
- Conversion rate optimization
- Landing page improvements
- High-intent lookalike audience targeting
- Continuous A/B testing and campaign scaling
Performance Marketing Initiatives
- Meta Ads scaling campaigns
- Google Shopping & Performance Max campaigns
- Dynamic catalog remarketing
- Cart abandonment recovery campaigns
Creative & Mobile Optimization
- Video-first creative testing
- Mobile conversion optimization
- International audience segmentation
- Automated bidding for profitable purchases
Revenue Growth Focus
- Campaigns optimized around revenue
- Profitability-focused scaling
- Customer lifetime value optimization
- Reduced dependency on vanity metrics
Global Expansion Strategy
- International market targeting
- Localized audience segmentation
- Global campaign scaling
- Retention-focused customer acquisition
Campaigns were optimized around revenue, profitability, and customer lifetime value rather than vanity metrics.
Key Wins
Significant reduction in customer acquisition costs
Higher quality traffic and conversions
Improved mobile conversion rates
Increased repeat purchases
Stronger international sales growth
Scalable and predictable revenue generation
Performance Metrics
Results
- 7.2X ROAS consistently
- 59% reduction in customer acquisition cost
- 244% increase in monthly revenue
- 226% increase in monthly orders
- Significant improvement in conversion rates
- Sustainable and scalable growth systems
Revenue Growth
- Monthly revenue grew from ₹2.8L to ₹8.9L
- Consistent month-on-month growth achieved
- Higher profitability across campaigns
- Improved return on advertising investment
Order Expansion
- Monthly orders increased from 1,250 to 4,080
- Stronger conversion efficiency
- Increased repeat purchase behavior
- Stable scaling without sacrificing profitability
Client Feedback
"The performance marketing strategy transformed our online growth. We experienced stronger ROAS, improved customer quality, and consistent revenue growth across domestic and international markets. The team helped us build a scalable system that continues to drive profitable sales."
Ready to Scale Your E-commerce Brand?
We help fashion, D2C, lifestyle, and e-commerce brands achieve predictable growth through performance marketing, conversion optimization, and creative strategy.
Whether you're selling fashion, beauty, jewelry, wellness, or lifestyle products, our proven growth systems can help you scale revenue while maintaining profitability.
Want better ROAS and predictable sales growth? Let's build your next success story.
