Case Study
How We Helped Trisha Dry Fruits Achieve 6.1X ROAS & 235% Revenue Growth
Brand Overview
Trisha Dry Fruits is a leading online dry fruits and healthy snacks brand offering premium almonds, cashews, walnuts, pistachios, raisins, dates, seeds, dried fruits, saffron, and wellness products. The brand is known for providing quality products at competitive prices while serving health-conscious consumers across India.
As competition in the health food and dry fruits market increased, the brand wanted to scale online sales while maintaining profitability and improving customer retention.
Challenges Faced
Despite having a strong product range and competitive pricing, the business faced several growth challenges:
The goal was to create a profitable growth engine capable of generating consistent sales while maximizing marketing efficiency.
Strategic Approach
Our team developed a full-funnel performance marketing strategy focused on acquisition, conversion optimization, and retention.
- Deep audience and competitor research
- Product-category-based campaign segmentation
- Creative-first advertising framework
- Website conversion optimization
- Customer retention strategy
- Dynamic retargeting campaigns
- Continuous testing and optimization
We positioned the brand around quality, freshness, affordability, and healthy living to improve trust and purchase intent.
Marketing Execution
- Meta Ads purchase campaigns
- Google Shopping & Performance Max campaigns
- Dynamic product retargeting
- Cart abandonment recovery funnels
- Seasonal and festive offer campaigns
- High-converting product creatives
- Mobile-first landing page optimization
- Daily performance monitoring and scaling
Campaigns were optimized for purchases, repeat customers, and long-term profitability rather than vanity metrics.
Key Wins
Significant reduction in acquisition costs
Higher conversion rates across campaigns
Increased repeat purchase behavior
Improved customer lifetime value
Stronger website engagement
More efficient campaign scalability
Performance Metrics
Results
- 6.1X ROAS consistently
- 59% reduction in CPA
- 235% increase in monthly revenue
- 157% increase in monthly orders
- Improved customer retention
- Sustainable and scalable growth systems
Revenue Growth
- Monthly revenue grew from ₹3.4L to ₹6.4L
- Consistent month-on-month growth achieved
- Higher profitability across campaigns
- Improved return on ad spend
Order Expansion
- Monthly orders increased from 420 to 1,080
- Improved conversion efficiency
- Increased repeat customer purchases
- Stable scaling without sacrificing profitability
Client Feedback
"The growth strategy transformed our online business. We experienced stronger ROAS, lower acquisition costs, and consistent sales growth month after month. The campaigns helped us build a predictable and profitable growth system."
Ready to Scale Your E-commerce Brand?
We help D2C, FMCG, food, wellness, and e-commerce brands achieve predictable growth through performance marketing, conversion optimization, and creative strategy.
Whether you're selling health foods, dry fruits, wellness products, beauty products, or lifestyle goods, our growth systems are designed to increase revenue while maintaining profitability.
Want better ROAS and predictable sales growth? Let's build your next success story.
