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Case Study

How We Helped Loom Solar Achieve 8.1X ROAS & 312% Revenue Growth

Services Provided – Ecommerce

Industry :

Renewable Energy Brand

Brand Overview

Loom Solar is one of India's fastest-growing renewable energy brands, specializing in high-efficiency solar panels, inverters, lithium batteries, and rooftop solar solutions for residential and commercial customers.

As demand for clean energy increased across India, the brand aimed to scale customer acquisition, generate qualified solar leads, and increase online sales while maintaining profitability.

Challenges Faced

Despite strong market demand and innovative products, the business faced several growth challenges:

High lead acquisition costs
Long customer decision-making cycles
Increasing competition in the solar industry
Low conversion rates from paid campaigns
Inconsistent lead quality
Difficulty scaling campaigns profitably

The goal was to build a predictable lead generation and sales system capable of delivering qualified prospects at scale.

Strategic Approach

Our team developed a full-funnel performance marketing strategy focused on awareness, lead generation, and conversion optimization.

Core Strategy Included
Detailed audience and market research
Geographic targeting based on solar adoption trends
Lead qualification funnel optimization
Educational content and trust-building campaigns
High-intent audience targeting
Conversion-focused landing pages
Continuous A/B testing and campaign optimization
Core Value Propositions
Lower Electricity Bills
Energy Independence
Premium Solar Technology

Marketing Execution

Performance Marketing Initiatives
Meta Lead Generation Campaigns
Google Search & Performance Max Campaigns
Solar Calculator Lead Funnels
WhatsApp Conversion Campaigns
Retargeting for website visitors
Video marketing for solar awareness
Landing page optimization
CRM-integrated lead nurturing workflows

Campaigns were optimized for qualified leads and completed installations rather than vanity metrics.

Key Wins

Significant reduction in cost per lead

Higher lead quality and conversion rates

Improved appointment booking rates

Increased solar consultation requests

Stronger customer trust and engagement

Scalable lead acquisition system

Performance Metrics

Performance Metrics Graph

Results

Within 12 months, Loom Solar achieved:
  • 8.1X ROAS consistently
  • 67% reduction in lead acquisition cost
  • 312% increase in monthly revenue
  • 456% increase in qualified leads
  • Higher installation conversion rates
  • Sustainable and scalable growth systems

Revenue Growth

Revenue Increased by 312%
  • Monthly revenue grew from ₹5L to ₹8.5L
  • Consistent month-on-month growth achieved
  • Improved profitability across campaigns
  • Better marketing efficiency and lead quality
Revenue Growth Graph
Lead Expansion Graph

Lead Expansion

Qualified Leads Increased by 456%
  • Monthly qualified leads grew from 320 to 1,780
  • Higher appointment booking rates
  • Improved sales team efficiency
  • Increased conversion from inquiry to installation

Business Impact

Strengthened Loom Solar's digital presence
Increased adoption of residential solar solutions
Improved customer acquisition efficiency
Built a scalable lead generation framework
Enhanced profitability while maintaining rapid growth

Client Feedback

"The performance marketing strategy helped us generate better-quality leads at a significantly lower cost. We experienced consistent growth in consultations, installations, and revenue while maintaining strong profitability. The system created a predictable pipeline for scaling our business."

Ready to Scale Your Business?

We help renewable energy, solar, manufacturing, D2C, and e-commerce brands build profitable growth systems through performance marketing, conversion optimization, and lead generation strategies.

Whether you're selling solar solutions, industrial products, technology services, or consumer products, our proven growth frameworks help generate predictable revenue growth and stronger marketing returns.

Want better ROAS, more qualified leads, and scalable growth? Let's build your next success story.

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