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Case Study

How We Helped BioRelax Achieve 6.9X ROAS & 268% Revenue Growth

Services Provided – Ecommerce

Industry :

Skincare and Wellness

Brand Overview

BioRelax is a dermatologist-recommended skincare and wellness brand offering scientifically formulated skincare products and nutritional supplements. The brand focuses on research-backed formulations, laboratory-tested products, and expert-recommended solutions designed to improve skin health, wellness, and overall confidence.

As the skincare and wellness industry became increasingly competitive, BioRelax aimed to strengthen its online presence, increase customer acquisition, and scale revenue profitably while building long-term customer trust.

Challenges Faced

Despite offering quality products and dermatologist-backed formulations, the business faced several growth barriers:

Rising competition in the skincare and wellness market
High customer acquisition costs
Low brand awareness among new audiences
Inconsistent ROAS from paid advertising
Cart abandonment and low conversion rates
Difficulty scaling campaigns profitably

The goal was to establish a sustainable growth system that could drive predictable revenue while maximizing marketing efficiency.

Strategic Approach

Our team implemented a full-funnel performance marketing strategy focused on education, trust-building, and conversion optimization.

Core Strategy Included
Customer persona and competitor analysis
Dermatologist-led trust positioning
Creative-first advertising framework
Landing page conversion optimization
Product-focused content strategy
Retargeting and retention campaigns
Continuous A/B testing and performance optimization
Brand Positioning
Dermatologist Recommended Products
Scientific Formulations
Trusted Wellness Solutions
Proven Skincare Results

Marketing Execution

Performance Marketing Initiatives
Meta Ads purchase campaigns
Google Search & Performance Max campaigns
Product-specific audience segmentation
Dynamic retargeting campaigns
Video and UGC-style creatives
Mobile-first conversion optimization
Cart abandonment recovery funnels
Customer retention and repeat purchase campaigns

Campaigns were optimized for purchases, customer lifetime value, and profitability rather than vanity metrics.

Key Wins

Improved customer acquisition efficiency

Stronger brand credibility and trust

Higher conversion rates across campaigns

Increased repeat purchase behavior

Better audience engagement

Scalable advertising framework

Performance Metrics

Performance Metrics Graph

Results

Within 9 months, BioRelax achieved:
  • 6.9X ROAS consistently
  • 64% reduction in CPA
  • 268% increase in monthly revenue
  • 229% increase in monthly orders
  • Significant improvement in conversion rates
  • Strong customer retention and repeat purchases

Revenue Growth

Revenue Increased by 268%
  • Monthly revenue grew from ₹3.9L to ₹8L
  • Consistent month-on-month growth achieved
  • Improved marketing efficiency
  • Higher profitability across campaigns
Revenue Growth Graph
Order Expansion Graph

Order Expansion

Orders Increased by 229%
  • Monthly orders increased from 340 to 1,120
  • Higher conversion efficiency
  • Increased repeat purchase rate
  • Sustainable campaign scaling

Business Impact

Strengthened BioRelax's position in the skincare and wellness market
Increased customer trust through educational and product-focused campaigns
Improved customer lifetime value
Built a scalable acquisition and retention framework
Enhanced profitability while maintaining rapid growth

Client Feedback

"The strategy helped us achieve remarkable growth in both revenue and customer acquisition. We experienced stronger ROAS, lower acquisition costs, and a significant increase in repeat purchases. The campaigns created a predictable and profitable growth engine for our brand."

Ready to Scale Your D2C Brand?

We help skincare, wellness, healthcare, beauty, and e-commerce brands build profitable growth systems through performance marketing, conversion optimization, and creative strategy.

Whether you're selling skincare products, supplements, wellness solutions, or lifestyle products, our proven growth frameworks help generate predictable revenue growth while maximizing profitability.

Want better ROAS and scalable growth? Let's build your next success story.

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