10 Questions to Ask Before Hiring an eCommerce PPC Agency
In the competitive world of online retail, PPC advertising can drive dependable traffic and conversion . but not all ecommerce marketing agencies are created equal.hiring the right ecommerce PPC agency can be the difference between a profitable internet store and squandered advertising funds.
10 Critical Questions to Ask an eCommerce PPC Agency to Ensure They Align with Your Business Goals
1. What’s Your Experience with eCommerce PPC Campaigns?
Not every PPC expert understands the nuances of online retail. Ask about their past experience with ecommerce-specific campaigns—especially platforms like Google Shopping, Meta Ads, and Amazon PPC.
Why it matters: eCommerce PPC requires a deep understanding of product feeds, consumer behavior, and seasonal trends.
2. Can You Share Case Studies or Success Stories?
A reputable agency should be able to show real results. Look for case studies, ROI figures, and before-after comparisons that demonstrate their impact.
Pro tip: Ask for examples from businesses similar to yours in size or industry.
3. What PPC Platforms Do You Specialize In?
Your audience may be on Google, Facebook, Instagram, Amazon, or even Bing. Make sure the agency’s expertise aligns with the platforms you plan to target.
Look for: Platform certifications like Google Ads Partner or Meta Business Partner.
4. How Do You Structure Campaigns for eCommerce Brands?
Great agencies do not use a one-size-fits-all approach. Ask how they tailor campaigns for product categories, funnel stages, and buyer intent.
Bonus: Inquire if they offer audience segmentation and remarketing strategies.
5. How Will You Optimize My Product Feed?
A poorly optimized product feed can kill your Google Shopping performance. Ask how they handle product titles, descriptions, and attributes.
Key point: The best ecommerce marketing agencies treat your product feed like the backbone of your PPC campaigns.
6. How Do You Handle Budget Allocation and Bidding Strategies?
Find out if they use manual bidding, automated strategies, or a combination. Transparency around ad spend allocation is crucial.
7. What’s Included in Your Reporting?
Data matters. Make sure they offer clear, easy-to-understand reports on metrics like ROAS, CPA, CTR, and conversions.
Pro tip: Look for agencies that provide strategic insights, not just raw data.
8. Do You Handle Creative and Ad Copy?
Effective visuals and copy drive clicks. Ask if the agency provides ad creatives, product images, and A/B testing for messaging.
Why it helps: Great ad copy can reduce cost-per-click and increase conversions.
9. How Will We Communicate and How Often?
Regular updates and collaboration are key to success. Clarify how often you’ll meet and what tools they use (Slack, email, dashboards).
10. What Does Your Onboarding Process Look Like?
A smooth start sets the tone. Understand what’s involved in onboarding, from campaign audits to pixel setups and goal tracking.
Bonus question: How soon can we expect to see results?
Final Thoughts
Choosing the right e commerce PPC agency is a big decision—but the right questions will lead you to the right partner. Make sure they understand your goals, platforms, and audience before trusting them with your ad budget.
At Algominds Digital, we specialize in data-driven eCommerce PPC agency tailored specifically for eCommerce brands. From product feed optimization to ROI-focused campaign management, we help you scale your store with clarity and confidence.
