Case Study
How We Helped PetsWorld Achieve 6.8X ROAS & 248% Revenue Growth
Industry :
Online Store
Brand Overview
PetsWorld is one of India's leading online pet supply stores, serving pet parents since 2011 with a wide range of pet food, treats, grooming products, healthcare essentials, toys, accessories, and pet care solutions for dogs, cats, birds, fish, and small animals. The platform offers products from globally recognized brands and delivers across India.
As India's pet care industry continued to expand, PetsWorld aimed to increase online sales, improve customer retention, and scale advertising campaigns profitably while maintaining strong customer acquisition efficiency.
Challenges Faced
Despite having a large product catalog and an established presence in the market, the brand faced several growth challenges:
The goal was to create a scalable growth system that could drive sustainable revenue while maximizing advertising efficiency.
Strategic Approach
Our team designed a full-funnel performance marketing strategy focused on acquisition, conversion optimization, and retention.
We positioned the brand around convenience, trusted pet care brands, competitive pricing, and nationwide delivery to improve purchase intent and customer trust.
Marketing Execution
Campaigns were optimized for profitable purchases, customer lifetime value, and repeat orders rather than vanity metrics.
Key Wins
Significant reduction in customer acquisition costs
Improved conversion rates across devices
Higher repeat purchase frequency
Increased average order value
Stronger customer retention
More efficient campaign scaling
Performance Metrics
Results
- 6.8X ROAS consistently
- 62% reduction in CPA
- 248% increase in monthly revenue
- 231% increase in monthly orders
- Significant improvement in conversion rates
- Strong customer retention and repeat ordering behavior
Revenue Growth
- Monthly revenue grew from ₹6.5L to ₹10.6L
- Consistent month-on-month growth achieved
- Improved profitability across campaigns
- Better return on advertising investment
Order Expansion
- Monthly orders increased from 580 to 1,920
- Improved purchase conversion efficiency
- Increased repeat purchases from existing customers
- Stable and scalable growth without increasing acquisition costs proportionally
Business Impact
Client Feedback
"The growth strategy helped us significantly improve both revenue and profitability. We achieved stronger ROAS, lower acquisition costs, and a noticeable increase in repeat purchases. The campaigns created a predictable growth engine that continues to deliver results."
Ready to Scale Your E-commerce Brand?
We help D2C, pet care, wellness, healthcare, FMCG, and e-commerce brands build profitable growth systems through performance marketing, creative strategy, and conversion optimization.
Whether you're selling pet products, consumer goods, health products, or lifestyle products, our proven growth frameworks can help you scale revenue while maximizing profitability.
Want predictable sales growth with better ROAS? Let's build your next success story.
