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Case Study

How We Helped SayaCare Achieve 7.4X ROAS & 285% Revenue Growth

Services Provided – Ecommerce

Industry :

Health Tech

Brand Overview

SayaCare is a fast-growing health-tech and e-pharmacy platform focused on making high-quality, affordable healthcare accessible to every Indian. Unlike traditional pharmacies, SayaCare differentiates itself by providing lab-tested generic medicines along with transparent quality reports, helping customers save significantly on medicine costs while maintaining trust and safety.

As the healthcare sector became increasingly competitive, SayaCare aimed to scale customer acquisition, improve conversion rates, and establish itself as the trusted destination for tested generic medicines.

Challenges Faced

Despite a strong value proposition, the business faced several growth barriers:

Low awareness around tested generic medicines
Customer trust issues in the generic medicine category
High customer acquisition costs
Cart abandonment during checkout
Difficulty scaling paid advertising profitably
Need for stronger retention and repeat ordering systems

The objective was to create a sustainable growth engine that could increase revenue while maintaining profitable acquisition costs.

Strategic Approach

Our team implemented a full-funnel healthcare marketing strategy focused on education, trust-building, and conversion optimization.

Core Strategy Included
Audience behavior and competitor analysis
Educational content marketing framework
Trust-focused ad creatives
Conversion funnel optimization
Prescription-based retargeting campaigns
High-intent audience segmentation
Continuous A/B testing and optimization
Core Brand Pillars
Tested Medicines
Transparency
Affordability

This messaging helped improve customer confidence and purchase intent.

Marketing Execution

Performance Marketing Initiatives
Meta Ads purchase campaigns
Google Search & Performance Max campaigns
Prescription upload conversion campaigns
Dynamic retargeting campaigns
Customer testimonial creatives
Healthcare awareness video campaigns
Landing page conversion optimization
Automated retention and reorder campaigns

Campaigns were optimized toward completed purchases and customer lifetime value rather than vanity metrics.

Key Wins

Improved trust and credibility among new customers

Lower customer acquisition costs

Higher repeat order frequency

Increased prescription-based purchases

Stronger conversion rates across devices

Scalable customer acquisition framework

Performance Metrics

Performance Metrics Graph

Results

Within 10 months, SayaCare achieved:
  • 7.4X ROAS consistently
  • 60% reduction in customer acquisition cost
  • 285% increase in monthly revenue
  • 306% increase in monthly orders
  • Significant improvement in conversion rates
  • Sustainable and scalable growth systems

Revenue Growth

Revenue Increased by 285%
  • Monthly revenue grew from ₹5.2L to ₹10L
  • Consistent month-on-month growth achieved
  • Higher profitability across campaigns
  • Improved marketing efficiency
Revenue Growth Graph
Customer Growth Graph

Customer Growth

Orders Increased by 306%
  • Monthly orders increased from 480 to 1,950
  • Stronger customer acquisition efficiency
  • Improved retention and reorder rates
  • Increased customer lifetime value

Business Impact

Established SayaCare as a trusted healthcare brand
Increased awareness around tested generic medicines
Improved customer confidence through educational campaigns
Built a scalable acquisition and retention system
Enhanced profitability while maintaining growth

Client Feedback

"The growth strategy helped us scale customer acquisition while maintaining trust and profitability. We experienced stronger ROAS, lower acquisition costs, and significant growth in both revenue and customer orders. The results exceeded our expectations."

Ready to Scale Your Healthcare Brand?

We help healthcare, wellness, pharma, D2C, and e-commerce brands build profitable growth systems through performance marketing, conversion optimization, and customer acquisition strategies.

Whether you're launching a healthcare startup, pharmacy platform, wellness brand, or medical product, our growth frameworks are designed to increase revenue while maximizing profitability.

Want predictable growth and better ROAS? Let's build your next success story.

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