Case Study
Social Media Growth for Surabhi IVF & Test Tube Baby Center
(Fertility & IVF Services)
Platforms Managed
Services Provided :
IVF Treatment, Fertility Consultation,
Test Tube Baby Solutions
Overview
Surabhi IVF & Test Tube Baby Centre is an advanced clinic that deals in providing reproductive treatment to couples who have difficulties in conceiving children. They have a patient-oriented approach towards treatment, which aims to provide personalized treatment to all patients visiting this clinic. The main aim of their staff is to diagnose and treat the problems associated with conception accurately and effectively.
Project Scope
- Social Media Management (Facebook & Instagram)
- Content Strategy & Execution
- Engagement Optimization
- Lead Generation (Query-driven approach)
- Performance Tracking & Optimization
Major Issues
- Limited online presence in spite of high offline reputation
- Irregular interaction on various social media sites
- Absence of content management framework
- Insufficient interest from social media users
- Poor inquiry generation process
Strategy Execution
Content Strategy
- Educational content about fertility myths and solutions
- Engagement through emotional storytelling with patient-focused communication
- Content in line with the platform’s algorithm requirements
Platform Strategy
- Tailored strategies for Facebook and Instagram
- Tailored posting schedule based on insights gained
- Visual-first content approach for improved retention
Engagement & Lead Funnel
- Compelling call-to-action for consultations and inquiries
- Strategic comments and messaging engagement approach
- Traffic-optimized links to improve redirection
Performance Amplification
- Viral content trends identified and replicated
- Targeting content that results in higher engagement
Performance Data (90 Days)
Instagram Performance
Facebook Performance
Timeline: 90 Days
Reporting Period: February 1, 2026 – April 28, 2026
Findings & Impact on Business
Major Findings
- Growth of up to 824% in coverage on Facebook
- Consistent inbound leads from social media channels
- Strong social engagement (799 engagements on Facebook)
- Content turned into traffic (more than 330 links clicked)
- Digital platform created on the basis of trust
Impact on Business
- More patient inquiries
- Greater trust built in fertility category
- Competitive position improved
- Sustainable pipeline of leads created
Evidence of Results
Conclusion
In under 90 days, the brand went from being a digital ghost to engaging prospects with the right content to generate inquiries.
A winning recipe of trust-based content delivery, flawless implementation, and data-driven optimization enabled the construction of an effective base to grow in the future.
